CHINA: The poster campaign promoting the benefits of refrigeration has picked up a host of awards in China.
Stephen Gill Associates were named the winners of two Gold and two Silver Stevie Awards at the second annual Asia-Pacific Stevie Awards in Shanghai.
The brainchild of refrigeration consultant Steve Gill of Stephen Gill Associates, the poster campaign was first featured on the Cooling Post last year and has gone on to win awards and accolades from around the world including The National ACR Awards 2014 in Birmingham, and the Climate Control Awards in Dubai. Now it has swept the board at the Asia-Pacific Stevie Awards.
The Asia-Pacific Stevie Awards is the only business awards programme to recognise achievement in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programmes such as The International Business Awards for more than a decade.
More than 400 nominations from organisations across the Asia-Pacific region were considered this year for a wide range of categories. Stephen Gill Associates won Gold in the Communications/PR Campaign: Low Budget, and the Small-Budget Marketing Campaign of the Year categories, as well as Silver Stevie Awards in the Communications/PR Campaign: Marketing – Social Media Focused, and the Online Marketing Campaign of the Year categories.
The awards continue the internationally acclaim for poster campaign extolling the too often overlooked virtues and benefits of refrigeration and cooling technology is in the process of being translated into other languages.
The campaign which ran on the LinkedIn professional social media site last year generated a huge amount of interest from around the world receiving over half a million views, over 2,000 comments, and close to 10,000 ‘likes’.
Steve Gill who attended the Gala Dinner in Shanghai to collect the Awards said “This is an amazing result. For the ACR industry to be noticed and appreciated at this level is astonishing. The campaign was a global success on LinkedIn with Australia in particular being one of the first countries to show appreciation for it, but to come away with two Gold Awards is something beyond my expectations.”
Steve Gill added: “A number of ACR industry professionals in the Asia-Pacific region have taken it upon themselves to assist by translating some of the posters into the local languages.” Currently a few posters have been translated into Chinese, Thai, Malay, Korean, and Japanese. All translations have been carried out with the assistance of industry professionals keen to help-out. I am grateful to all those that have helped me with this. I hope that over time we will have more posters in more languages. If any international companies or individuals are willing to help with this I would like to hear from them.”
Refrigeration in a social whirl – June 16, 2014
A new poster campaign extolling the too often overlooked virtues and benefits of refrigeration is causing quite a stir on social media. So who is behind it and why is it succeeding where others have failed? Read more…