Promotional support for World Refrigeration Day

UK: In the run-up to World Refrigeration Day on June 26, the organisers have produced a package of ideas and downloadable promotional material designed to raise awareness of the industry.

While the coronavirus pandemic has curtailed many planned physical events to celebrate World Refrigeration Day, the WRD secretariat, has joined with ASHRAE, the European Partnership for Energy and Environment (EPEE), the International Institute of Refrigeration (IIR) and UNEP OzonAction to address the importance of the cold chain and its vital role for food safety and security as well as human health.

The joint campaign, entitled Cold Chain 4 Life, encourages the industry to use the opportunity of WRD to raise awareness and understanding of the significant role that the industry, its science and its technology play in modern life and society. 

In support of this, the campaign partners have prepared a package of support materials and resources to be used by governments, associations, and companies in celebrating World Refrigeration Day. 

The available resources can be viewed and downloaded here.