UK: Air conditioning contractor Coolair Equipment has threatened legal action against a company using the Coolair name in a series of high-profile online adverts.
The company, thought to be based in Estonia, has been offering individual desktop “air conditioning” units, branded Coolair, for sale at $89.
The ads for the evaporative cooler began appearing in the last couple of weeks on Google, and direct visitors to an “official Coolair” website.
“We first became aware of this promotion when we started receiving calls from angry customers asking why they had not received the products they had paid for,” said Coolair Equipment managing director Neil Gibbard.
“It’s obvious why customers are assuming we’re involved. The Coolair logo being used on this “official coolair site” looks very similar to ours, and as we are normally top in the search engines people are making the connection.”
“After further investigation, the websites appear to belong to a company in Estonia, our lawyers have identified the individual responsible and have issued cease and desist orders,” confirmed finance director, Helen Sharratt. “If these do not have the desired effect, we will have no choice but to escalate the matter further.”
Coolair Equipment Limited’s lawyers, Pannone Corporate, have contacted the Estonian businesses by letter and email and are awaiting a response.