World News

Industry news and insights from Europe and around the World

UK News

Latest news and developments in the United Kingdom

Products

Keep up-to-date with the latest new products and technology

Features

General articles, applications and industry analysis

AC industry committed to energy efficiency

USA: The leading US air conditioning manufacturers’ group has offered to work with Sir Richard Branson to ensure economical, energy efficient cooling solutions are available.

The Air-Conditioning, Heating, and Refrigeration Institute (AHRI), whose members represent more than 70% of the global air conditioning industry, was responding to claims by Virgin boss Sir Richard Branson that the ac industry was only interested in selling high volume cheap air conditioners with little regard to efficiency.

“It is apparent that Sir Branson is referring to portable air conditioners of the type that can be found at big box stores and installed by homeowners in windows as needed, and yet he appears to lump the entire global central air conditioning industry together with that product category, accusing it of perpetuating “pathetic” energy efficiency levels,” commented Francis J Dietz, the AHRI’s vice president, public affairs.

Dietz pointed out that the AHRI does not represent manufacturers of window air conditioners, but maintains that the average efficiency levels of residential and commercial central air conditioning units manufactured by its member companies have increased nearly 50% over the past 12 years. 

Writing on the Virgin website, Sir Richard Branson claimed that air conditioners had “barely scratched the surface” of their technology potential, with even advanced products only achieving 14% of their maximum theoretical efficiency. He called on governments to “aggressively” raise energy efficiency standards.

“We are always happy to work with anyone or any entity – certainly including Sir Branson – to ensure economical, energy efficient cooling solutions are available and utilised around the world,” said Dietz.

While AHRI members make products and equipment at many different levels of efficiency and prices to suit market demands, Dietz warned: “Ironically, it is when mandated efficiency levels reach points at which equipment is too expensive for certain customers that they turn to less efficient alternatives, including room AC units.”

The AHRI, which represents major US air conditioning manufacturers Carrier, Johnson Controls and Ingersoll Rand, as well as the US subsidiaries of Japanese manufacturers Daikin and Mitsubishi Electric, says its members are committed to energy efficiency and environmental stewardship, collectively spending millions of dollars each year on R&D.

Sir Richard Branson is backing a new $3m initiative, backed by the government of India, to find a more efficient residential cooling technology.

Related stories:

Branson: AC efficiencies are “pathetic”4 January 2019
UK: Sir Richard Branson, UK billionaire and founder of the Virgin group, says air conditioning efficiencies are “pathetic” and accuses leading manufacturers of being an obstacle to change. Read more…

Latest News

24th June 2026

Japan celebrates the invention of air conditioning

JAPAN: Carrier is to launch a campaign in Japan to highlight the origins of air conditioning and its value to society to mark Air Conditioning Invention Day on July 17. 
24th June 2026

Employing liquefied hydrogen as a cold energy source

JAPAN: A new heat exchange technology that employs liquefied hydrogen as a cold energy source for air conditioning and refrigeration equipment is being trialled in Japan.
24th June 2026

Air conditioned bench under trial

JAPAN: Daikin is one of the companies behind the trial of an air-conditioned bench for urban outdoor public spaces.
24th June 2026

CCC backs more support for heat pumps

UK: The UK government’s Climate Change Committee claims a more ambitious plan is needed to electrify key parts of the UK economy, including further action to reduce electricity costs.
23rd June 2026

Enex signs €35.5m ESG-linked refinancing facility

ITALY: Enex Technologies, the Treviso-based industrial and commercial cooling equipment manufacturer, has signed a €35.5m ESG-linked refinancing agreement.
23rd June 2026

Rainer Grosse-Kracht named EPEE president

BELGIUM: Rainer Grosse-Kracht, chief technology officer at compressor manufacturer Bitzer, has been named as president of the European Partnership for Energy and the Environment (EPEE).