Danfoss tackles fakes through social media

CHINA: Danfoss is employing social media to help tackle the problem of counterfeit products in China.

A newly developed game in WeChat – the most popular Chinese social media – is making customers consider how severe the risk of buying and using fake products from unknown distributors can be.

In the first three weeks of going live, the new feature has gained over 14,000 sets of tips correctly answered and more than 800 social shares. The verification tips are provided by Danfoss’ intellectual property department.

The participant gains access to a web page incorporating questions regarding Danfoss product features. By answering four questions during one round, the participant will have preliminary knowledge about visible verification tips.

For each correct answer, there would be points accumulated. When completing all four tip questions, everyone can see their ranking based on the score. Also, every participant can invite friends to compete and have a chance to win a prize if the score amounts to 100 points.

“The social media platform helps us reach a high number of potential customers at a very low cost. Furthermore, it works as an interactive platform that creates a dialogue that strengthens the relation between Danfoss and our customers,” said Thomas Kolster, digital marketing manager, Danfoss Cooling.

Danfoss has stepped up its anti-counterfeit activities after a survey last year found that as many as 7% of Maneurop brand compressors in China were counterfeit.

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