Danfoss and Climate Center summer promo

UK: Danfoss and Climate Center are launching a major summer campaign promoting Optyma Plus New Generation condensing units.

The promotion – under the Quietly Efficient banner – will run through all 48 Climate Center branches and goes live on the June 1. As well as a raft of on- and off-line marketing measures, supporting branch staff, engineers and end users, the promotion offers buyers of an Optyma Plus New Generation condensing unit 50% off the RRP of either an AK-RC 101 or AK-RC 103 remote controller. The promotion runs until the August 28 this year.

“The promotion may lead with a quietly efficient message, but we’re confident it’ll make a big, big impact on sales of Optyma Plus New Generation ‘plug and play’ condensing units and the Optyma control through Climate Center,” said Danfoss business area director Paul Szyszczak.

“The Optyma Plus range has already found favour with many engineers and their customers due to its 25% reduction in noise output, increased energy efficiency of 20% – and ease and speed of installation – typically cutting onsite time in half. Together with the special offer on remote controllers, we believe this is an exceptional campaign and one which will be warmly welcomed by engineers and their customers alike,” he added.

Robert Franklin, Climate Center’s national development director, maintains that these benefits have already made the Optyma Plus New Generation condensing units extremely popular with engineers. “This promotion brings these benefits to the attention of a wider audience, both in store and online, and we expect Optyma Plus to be a hot seller over the summer season,” he said.

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