FSW celebrates 50 years with golden promo
UK: Wholesaler FSW is kicking off its 50th anniversary celebrations this year with a special promotion to reward its loyal customers.
The original Fridge Spares business was set up in Dublin in 1965 by two brothers, Dessie and Brendon Byrne, initially as a distributor of Craig Nicol cases.
Still family-owned, with Des’s son Dermot Byrne as chairman and brother Derek as general manager of the Ireland operation, the company today has grown to become one of the largest specialist refrigeration and air conditioning wholesalers in the UK and Ireland. With a turnover in excess of €75m the business has three branches in Ireland, together with the 24 branch FSW wholesale business in the UK, Just One Call Ltd, NRWfm Ltd, ESP Ltd and Beacon Engineering Ltd.
The Golden Rewards promotion launched this month awards points for particular product purchases from April through to the end of October 2015 for all customers in the UK. One point is awarded for every £1 spent. The points can then be exchanged for a variety of products and experiences.
Announcing the scheme, commercial director Mark Henderson said, “Our chairman, Dermot Byrne wanted to do something that benefits all of our customers, large and small, and involved as many of our major supply partners as possible.”
All customers can participate and the prizes range from a £25 Amazon voucher up to the Playstation PS4 and Apple iPhone 6. Alternatively, points can be cashed in for a Red Letter Day or a holiday from Superbreak.
The scheme is being sponsored by the Company’s leading suppliers: A-Gas, Fujitsu, Pumphouse, Mitsubishi Electric, Searle, J&E Hall, Tecumseh, Danfoss, Aspen, Advanced Engineering, MKM & Lawton Tubes.
Purchases of the sponsors’ products are all included in the programme at different times of the year.
The 50th Celebrations will go on all year with a number of special events and promotions culminating in a Gala Dinner being held in both the UK & Ireland in November. Other promotions will be announced shortly.
Points are automatically added to the customer who can then receive a monthly statement by registering on the website: www.fsw.uk.com. Other promotions will be announced shortly.
