Levy to develop Bitzer’s business

UK: Bitzer UK has appointed Marcus Levy to the new position of business development director.

Marcus, who joined Bitzer UK last year as training manager, will continue to lead the roll-out of the company’s new training programme while taking responsibility for identifying and developing new business opportunities.

He has wide experience of the industry, beginning with Myson Qualitair as a graduate trainee engineer, before moving to sales export manager for Italy, Spain, Cyprus, Portugal and Nigeria.

Marcus played a leading role in the launch of Amcor air conditioning supplier Europe Air Distribution, as business development manager for split systems, before an extended period of service with Lennox in a number of roles, culminating in sales director for the South.

Following stints with chiller specialists ICS and Coolmation, he was appointed general manager of Clivet, before joining Bitzer UK last year.

According to Bitzer UK md Kevin Glass, Levy will help identify new opportunities and help focus attention and energies on growth areas.

“That’s not to say we will be neglecting our core business in sectors such as retail and the food industry, far from it,” Kevin Glass added. “Part of the brief is to ensure we are serving these markets as well as possible, and customers are fully aware of the expanding offering as new innovations and technologies are introduced.”

Looking forward to the role, Marcus Levy said: “It is a good moment to take stock and review where we should be focusing – to further improve our service to existing customers, and expand into new markets.

“Our traditional sectors in food retail and production remain very important to us, and we will continue to develop new solutions – particularly in relation to refrigerants – and support customers in the transition to environmentally tuned systems.

“However, there are also major opportunities for us in other areas, such as industrial process cooling and the specialist transport sectors, for example. Bitzer has some outstanding products designed specifically for these applications, and with further developments in the pipeline we see important opportunities to serve these markets in the UK.”

In relation to refrigerants, he sees the company’s role as not to dictate to end users the direction in which they should go, but provide a range of proven solutions that enable customers to choose what is right for them, based on their own priorities.

“We now have commercially available and technically proven offerings for all of the mainstream natural refrigerants including carbon dioxide, plus low carbon HFC options and HFO refrigerants. We have all the bases covered, and end users can talk to us with the reassurance that we will provide objective, unbiased advice – based on a full range of technology options.”