UK: Staff at air conditioning distributor AMP hope to raise several hundred pounds from its participation in Breast Cancer Now’s Wear It Pink day.

The Welwyn Garden City-based Toshiba distributor asked staff to make a donation to come to work wearing pink. “Those who didn’t wear pink were fined, so it was a win-win for the charity,” says Polly McConachie, AMP director. 

Staff also brought in home-made cakes to sell decorated with pink icing.

In addition to headquarters staff, on-the-road sales staff also took part – spreading the message farther afield. The initiative was instigated by AMP sales administrator Sarah Smith.

AMP staff have a growing track-record of support for a number of charitable causes. Previous initiatives have raised funds for the British Heart Foundation, while staff continue to raise funds for Isabel Hospice in Welwyn Garden City.