Bitzer looks to Malaysia

MALAYSIA: Compressor manufacturer Bitzer is expanding its operations in Malaysia to capitalise on increasing investments.

Bitzer sees the Malaysian government’s promised investments of around €37bn by 2020 on public transportation and shopping malls, offering high growth prospects for the hvacr industry. In addition to investing in rail-related projects, the government is also said to be looking to construct air-conditioned pedestrian walkways linked up to shopping malls.

The company also sees the adoption of HFCs and other alternative refrigerants such as R32, HFOs, hydrocarbon, CO2 and ammonia requiring increased skills’ development and application understanding. To meet this increasing demand, Bitzer is restructuring its operations in the region to focus on greater technical solutions in the future.

Bitzer has been present in Malaysia since 1995 through its distributors and subsidiary company Bitzer (South East Asia) Sdn Bhd. The company will focus on developing its product range and reach in Malaysia. “We will continue to expand and develop our technical support in the region by recruiting and training the best team of application sales engineers and technical engineers,” explained Rob de Bruyn, who heads operations in South East Asia.

Bitzer shuffles top managers – 22nd December, 2013
GERMANY: Rob de Bruyn is the new md of Bitzer subsidiaries in Asia, Indonesia and Malaysia, replacing Gianni Parlanti who has been appointed director of business development at Bitzer’s Sindelfingen hq. Read more…