ITALY: Clivet has been announced as the new Air Conditioning and Air Quality Partner to Italian Serie A football giants AC Milan.
In addition to the marketing activities planned to strengthen Clivet’s brand awareness and its consumer-oriented positioning, the Group is going to supply Zephir ventilation and heat recovery units to AC Milan’s training centre, the Milanello Sports Centre.
“We are proud to join a legendary club like AC Milan: a brand that looks at the future with millions of passionate fans around the world. It is our goal to become the reference brand for building comfort professionals. That’s why we are ready, and we strongly believe in the importance of communicating and showcasing our brand as a synonym of quality, experience and technology as well as a guarantee of reliability for Italian homes,” said Clivet CEO Stefano Bellò.
AC Milan’s chief revenue officer Casper Stylsvig said: “We are delighted to welcome Clivet to our family of partners as we share founding values like excellence, teamwork, top performances and sustainable innovation.”