True CVM merchandiser to drive sales
8th December 2025
SWITZERLAND: The new CVM (Contemporary Visual Merchandiser) from True Refrigeration is said to bring a fresh, new look to commercial refrigeration.
Now available across Europe, the UK and Ireland, True maintains that the CVM is designed to draw attention and drive sales. Its curved-edge glass doors, black interior and LED lighting are said to work together to create a striking visual impact.
The CVM features low-emissivity double-pane thermal glass incorporating a microscopically thin, transparent coating placed between the panes to reflects infrared light and improving energy efficiency.
The built-in handle for easy access includes an illuminated handle indicator for ease of use in all lighting conditions.
The merchandiser uses R290 refrigerant and offers left-hinged options across the range.
