The new Pacair Midlands office is at 4200 Waterside on the Birmingham Business Park

UK: Air conditioning distributor Pacair has extended its reach with a new office in Birmingham.

The new office at 4200 Waterside on Solihull Parkway near the NEC, is an addition to the company’s head office in Hemel Hempstead and a further regional office in Wigan.

The new office will be managed by sales director Steve Rees, who spent five years as sales and marketing manager at Mitsubishi Electric in the early 2000s before spending three years as general manager of Samsung’s air conditioning products division.

Steve Rees (left) with Pacair md Nigel Palmer

“We have reached the stage where it makes perfect sense to open a Midlands office and Steve was the ideal choice for the role,” explained Nigel Palmer, founder and managing director of Pacair. “Not only does he understand the industry extremely well, he completely embraces our customer-focused approach.”

Established in 2003, Pacair sells Mitsubishi Electric, Toshiba and LG air conditioning equipment.

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